Emotions can play a part in weight gain.

Maybe it’s time we look at food with pleasurable thoughts rather than negative ones. A study in 2013 found those that associated guilt with chocolate cake less likely to be able to maintain their weight over a long period of time.

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The study, conducted by the University of Canterbury NZ asked women between the ages 8-86 if they associates eating chocolate cake to guilt or celebration. The idea behind the study was to determine the women’s attitude towards healthy eating.

They found that those who associated guilt with eating chocolate cake did not have positive attitudes or stronger intentions to eat healthily. Instead, these women perceived they had “less control over healthy eating behaviour and they found it more difficult to eat healthily compared to participants who associated chocolate cake with celebration”.

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